What’s New 2011

Corporate Communications


Channel Three Productions is extremely proud of the relationship we have had with Frito-Lay and PepsiCo since 1987. We have produced over a 100 videos for virtually every department at Frito-Lay and more recently at parent company PepsiCo and sister companies Quaker Oats and Tropicana. This year we produced “The Life of a Chip”, which takes a light-hearted approach to introducing the potato and corn chip-making process to Frito-Lay sales personnel. Other projects this year include E-Learning Modules for Sales Operations we shot in Fort Worth and Tampa and new vignettes and testimonials for ResourceFuL Leadership modules. In April 2008, we are completing a series called “Driving Growth” and beginning a video on Reference Product.


Several years ago, Channel Three Productions was proud to begin partnering with the corporate communications department of Southwestern Bell on many of their video communications. Now a part of AT&T, the company contracted with Channel Three Productions to shoot a music video entitled “We’re AT&T” to be shown at their 2008 Southwest Leadership Conference. The music video starred Sr. Vice President Brooks McCorcle in a black leather jacket, seemingly walking on air (with the help of a hidden treadmill and green-screen FX), and many of her associates jamming out on everything from “Guitar-Hero” to baby tambourines. Channel Three also worked with Ms. McCorcle a few months earlier on a message in support of the United Way.


In the winter of 2007, Channel Three Productions was extremely fortunate to be chosen as the new video production vendor for Jani-King International’s line of training DVD’s. As the #1 franchise cleaning company in North America, Jani-King’s education and communications needs are vast. Just in the past couple of months, under the leadership of Nathan Zimring, Director of Training, new DVD’s have been completed on “Cleaning Hotels & Resorts” and “Cleaning Educational Institutions”, as well as a DVD on “Green Cleaning,” which is one of the most important initiatives in the industry today. These menu-driven, comprehensive DVD’s include separate sections for various jobs and procedures and were shot in San Diego, Detroit and Dallas.


In April 2008, Channel Three Productions was chosen by McCann Advertising and Momentum Special Events to film “Sight Games” at the American Airlines Center. These eye-hand coordination skills challenge was sponsored by Acuvue Lenses and took place both inside and outside the AAC during Dallas Mavericks basketball games and Dallas Stars Playoff Hockey Games. Brendan Morrow, who plays Left Wing for the Dallas Stars, participated during a special session of Sight Games, before Dallas fans got their chance. Quick turnaround on clips of Mark Cuban were needed so we edited in Dallas and uploaded clips to the New York agency within minutes.